Posters promoting C-3's 2015 and 2016 Breakfast Dialogue Series

Citizens Coordinate for Century 3 (C-3) is a San Diego-based organization whose mission is to “present objective information, constructive opinion and educational programs reflecting the deliberation of [their] members, and to weigh matters in view of their contribution toward the highest standards of environmental quality, physical design, economic benefit and social progress…”

C-3 holds a series of early-morning presentations in a restaurant within San Diego’s historic Balboa Park. 2015 marked the Centennial of the park and C-3 decided they wanted to honor that milestone in their Breakfast Dialogue Series poster artwork. The poster features an illustration I made of one of the park’s most iconic buildings, the California Tower. The poster’s overall design aesthetic is contemporary and forward-looking; while much of the park honors its past, both Balboa Park and C-3 are absolutely vital today and poised to make positive contributions to San Diego’s future.

In early 2016, I was again contracted to design the poster for C-3’s new series, “Voices of San Diego: Our Most Challenging Issues.” Rather than have the poster’s design focus on San Diego’s challenges (which may have relayed negative connotations), the visual “messaging” of the poster features an aspirational image, literally and figuratively showing San Diego in flattering light.