The client wanted her identity to be clean and minimal while representing her as approachable and knowledgeable. Further, she also wanted it to convey that she is professional, confident, and comfortable with being a woman in a largely male-dominated industry.

The biggest challenge designing this set of collateral occurred when incorporating the client’s range of services on her business card. Iteration after unsuccessful iteration, I struggled with trying to squeeze way too much information on one side of the card. Eventually, I realized that her services could go on the side opposite her contact information. Here, her professional services could become the dominant element in a beautiful composition of form and function.

Services Provided

  • Brand Strategy
  • Logo Design
  • Collateral Design