What a Difference 45° Makes!
Exhibited and published poster for Good 50x70
Juried and awarded with exhibition and publication.
Poster designed in response to a brief addressing the injustice of healthcare deprivation.
Concept:
What a difference 45° makes!
The symmetrical red cross: an internationally recognized symbol of aid.
The “X”: an internationally recognized symbol of exclusion and danger.
Both symbols are illustrated using brush strokes; like humans, each stroke is unique. Their expressive quality suggests urgency and emotional potency.
The hierarchy: at 100% scale the symbols are visible at a distance. Their primal forms pique curiosity. With closer proximity, the copy provides message-specific context to the symbols.
Good 50×70 was a social communication initiative that annually partnered with seven non-profit organizations to develop briefs (promoted to the global design community) which solicited poster designs. In addition to responding to the brief, entries needed to be sized at 50 centimeters wide by 70 centimeters tall (“50×70”).
The organizers assembled an international jury to determine the top 30 posters of each brief. In 2009, the finalist posters were published in “Good 50×70: The Social Communication Project” as well as exhibited in Aosta and Milan, Italy; Luleå, Sweden; Sharjah, United Arab Emirates; Holon, Israel; and Bozeman, Montana.
More about Good 50x70
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We created Good 50×70, an independent, non-profit initiative with the following aims:
- to promote the value of social communication in the creative community,
- to provide charities with a (free) database of communication tools,
- to inspire the public via graphic design.
Our focus is an annual contest to design posters confronting seven of the critical issues affecting today’s world. We chose posters as the media for the contest as they’re the most direct way to convey a message and can be easily translated to other media.
Seven charities each provide a brief on a global issue. Anyone who wishes can enter a poster on any topic that inspires them. The best 30 responses to each brief (as selected by our jury) are collected in a catalogue and exhibited around the world. All the posters entered are supplied to the charities for them to use as potential communication tools.
There aren’t any ‘winners’, unless you count the charities. The point of entering is to produce something that might make a difference in the world.
Services Provided
- Poster Design
- Print Design
